Practice and Prospect of Social Media in a Multi Ethnic Society

Recently social Medias are widely used by public officials, political parties and activist to interact with the community. Previously space in newspaper and airtime on radio and television were limited while online social networking sites such as Facebook have brought new hopes and opportunities by connecting youth with politicians and common interest groups to share information and opinions. Be aware of the power of social Medias compared with the conventional medias for public participations in good governance and democratic systems as well as bring in to the light on its prospects of possible threats on the platform including ever grown provoking and ethnic based incite engagement of users. and to bring attentions to stakeholders on how virtual community at grass root level effort at the community to fully exploit the potential of social media as well as collaborate with users towards making social media more Safe, Abuse Free, People Centered and Constructive.

The new platforms provide a great opportunity to politicians to reach out to their citizens and voters. The technology also link and facilitates interaction between community and elected parliamentarian representatives by providing a public online ‘Wall’, a space where community members can easily write comments in favor or against their political leaders’ decisions. Citizens´ demand for a transparent government is fermenting a new age of opportunities through social media, web-enabled technologies, mobile technologies and e-government. With social media, citizens became able to be journalists avoiding unnecessary mediation of traditional media if equipped with a mobile phone that can record and instantly upload to the global networks regarding any wrongdoing by anyone and anywhere. Social media is seen as technologically and financially accessible to youths. This helps citizens’ not more passive consumers of political party propaganda, government spin or mass media news, instead actually enabled to challenge discourses, share alternative perspectives and publish their own opinions. social media allows citizens not only to influence public debate, public opinion and public policy, but, on a more direct level, also to get the chance to tackle matters of consequences, for example to address deficiencies in infrastructure projects, improve project planning , uncover cases of corruption , promote concepts such as the independence of the judiciary, the development of civil society, multiparty systems and democratic institutions which are participatory, transparent and accountable.

In spite of the multidimensional advantages could be harvested form these platforms, the ever growing threat that hinders specially in a multiethnic and diverse community needs great attentions. Social media policies, research and strategies shall be raised from the virtual communities for avoiding polarized and extremist generated contents perpetuated among us. If anyone done research, Content generated by polarized social media accounts are highly provocative towards specific identifies. Polarized contents usually generated from fake profile including with names of celebrities, public officials and recognizable names comment towards ethnic identifies. If anyone could make some background check on Fake profiles, they usually lack regular posts in their timeline and with limited number of friends in their circle while they are actively comments on someone’s posts in the virtual space. In whatever importance of someone’s post; the comments from these intruders (the one with the fake ID) came up with irrelevant provocative and insane comments based on once ethnic, religious and other group lines. Most interestingly commentator remarks of fake accounts in any public posts usually controlling enough to hijacked/diverted the main discussion of the group and leads most of the users’ time with making angry response.

Even though platforms including Facebook and Twitter have their own filtering mechanisms’ for inappropriate contents and reporting systems, servers are usually operate with most common international languishes, this create a gap to proactively act on contents generated in thousands of languishes the global community have used every day. Making social media space healthy bring in to attention in recent years after troll farms from different countries are targeting different social lines for the economic and political advantages at the expense of making more division among community.

If the prospect of social media are not systematically approached , made with awareness campaign and useful strategy,  it will extended to the existed threats in fuelling the virtual online polarity towards the real civil conflicts . In response to this calamities social media companies, intergovernmental authorities and regional organization have to initiate policy framework and work with social media users to come up with user friendly reporting systems for inappropriate content as well as filtering server for provocative contents in local language in an effort of making the platforms remain benefiting its users at large.


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